Podcast

The Hideaways Show

Welcome to The Hideaways Show. Jordan, your host, spotlights the magic of unique short-term rentals.

Join us each week as we interview industry leaders who have mastered the art of creating unforgettable guest experiences.

From secluded mountain retreats to charming coastal cottages, we uncover the strategies behind building successful, destination-worthy properties.

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Trending Episodes

The Impact of Unique Stays and Strong Branding on STR Success with Dustin Baker

In this episode of The Hideaway Show, host Jordan Holmes speaks with Dustin Baker, the owner and founder of Hidden Gem Media. They discuss the importance of branding and marketing for vacation rental businesses, emphasizing the need to differentiate and build trust to achieve premium pricing and higher occupancy rates.

Dustin shares his journey in the marketing industry and how it led him to focus on the short-term rental sector.

They delve into the significance of social media marketing, content creators vs influencers, and the necessity of a high-quality direct booking website. Dustin also outlines strategies for capturing emails, leveraging Facebook pixel for remarketing, and using Instagram stories for direct bookings. The conversation underscores the importance of focusing on core business aspects, avoiding shiny object syndrome, and the future of unique and experiential stays in the market.

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The Untapped Potential of Brand Partnerships Through Design with Pink Wall Designs

On this episode of The Hideaway Show, host Jordan Holmes sits down with Heather and Erin from Pink Wall Designs. Heather and Erin are experienced hospitality interior designers who specialize in maximizing ROI through design and brand partnership opportunities. Together, they dive deep into:

-What virtual design entails and how it helps Pink Wall Designs stand out from other interior designers in the hospitality space

-Why building a brand through design, complemented by social media marketing, is the ultimate one-two punch for STR investors

-The untapped world of brand partnerships through high-quality, uniquely designed short-term rentals

-What Pink Wall Designs has planned for early 2025, allowing hosts nationwide to leverage their services for FREE!

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The Power of Brand, Design, and Marketing for STRs with Steph Weber

On this episode of The Hideaways Show, host Jordan Holmes sits down with Steph Weber, CEO of The Weber Co., a specialized brand, design, and marketing company for short-term rentals. Together, they dive deep into...

-Steph’s journey from influencer to CEO

-How Steph expanded from 1 STR in Indianapolis to 11 cabins and a venue in a year

-Steph’s unique approach for building and operating a micro resort in Kentucky

-How your marketing strategies can boost your direct bookings

-The importance and value of branding your short-term rentals

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How to Nurture Direct Bookings and Grow Your Hosting Brand with Gil Chan

In this episode of the Hideaway Show, host Jordan Holmes interviews Gil Chan from Crafted Stays.

They discuss the importance of nurturing guest relationships to boost direct bookings for short-term rentals (STRs). Gil shares his personal journey as a host and explains how his company helps other hosts create high-performing direct booking sites. They also cover topics such as email marketing, SEO, social media strategies, trust-building elements in websites, and leveraging AI for enhanced guest experiences. Gil emphasizes the long-term value of direct bookings and provides insights into Crafted Stays' plans for 2025, including new integrations and AI implementation.

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The Beginning of the End for Airbnb?

In this episode of The Hideaway Show, hosts Jordan Holmes and Mike Sebastian delve into the importance of diversifying one’s short-term rental business beyond platforms like Airbnb.

They discuss potential implications if a co-founder, Joe Gebbia, causes disruptions leading to an Airbnb downfall. Mike emphasizes the critical need for establishing direct booking systems, collecting email lists, and leveraging social media to build a sustainable business.

They share lessons learned from their own experiences managing unique rental properties, and the severe consequences of relying solely on third-party platforms. The podcast underscores the necessity of proactive measures to ensure business continuity and resilience in a volatile market.

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